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RattL is a Mumbai, India based global Innovation & Design Strategy practice.
Striving to make the world better, by helping organizations create more meaningful products and services for the people they serve.
Served companies in India, Hong Kong, Singapore, Oman, Abu Dhabi & USA.

About RattL

You know how when customers buy products or services, and then wish it could have had this feature or that function? Or that it had better balance, or the experience lacked something?

This is where we come in.

We at RattL! And we help our clients grow by bridging the gap between organizational growth and what their customers want.

We do this by helping our clients better understand their customers' needs and wants, and then conceptualize and create products and services that are better aligned with those needs and wants.

Customers win, clients win, we win!

Working on an Innovation Challenge? Let Us Help You.

Meet the Team


Our Story

Started in 2012 as a strategy consulting practice, has evolved into an innovation & design strategy that has served brave, visionary companies in India and abroad.

We believe we can help create a better world, by way of thoughtful design and innovation. And by way of our interactions and sincere work with capable and grounded individuals and value-driven companies.

Our work lies at the intersection of Humility and Empathy, Strategy, Innovation and the understanding of Human Behaviour.

Our Values

Think. This is 90% of the job.

Ask. With child-like curiosity.

Get inspired. Standing on the shoulders of giants.

Collaborate. Big things can’t be done alone.

Create. Then improve it.

Our Team

We are a small team of professionals, including a trusted external team, collectively bringing around 200 man-years of rich, diverse experience to our clients.

Working on an Innovation Challenge? Let Us Help You.

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