Carousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel image

About RattL

In business, the status-quo is a dangerous state to be in – to knowingly or unknowingly be stuck in a state of comfort or fear.

Some entrepreneurs and business leaders are aware of whenever their business gets into an overly safe or stagnant state - with little or no innovation. And these leaders proactively rattle things up so that their teams can take necessary actions to stay relevant in the future. Other companies need a slight nudge from the outside to help them push their own capabilities and grow.

We are RattL, an Innovation & Design Strategy service [under Crystal Planet Labs LLP], committed to make the world better. We do this in a few different ways. For proactive business clients and not-so-proactive business clients, we partner with them to work together to innovate and create relevant products and services with a better understanding of their customers' needs.

Apart from this, we also work on some internal challenges that will hopefully improve the world by creating in-house solutions in areas of our interest, and by helping our clients create their own innovative products and services. relevant people-centric innovations. We make use of our blend of management strategy, human-centered design thinking, and behaviour - something we have been refining over the years. We strive to constantly challenge the status quo, to rethink products and services; and to design products and solutions that are better aligned to customer needs. We help them understand their customers, and to innovate and bring relevant solutions to life. We enable our clients to grow by conceptualizing products and services with a deeper understanding of their customers' needs - products and services that are easy to use, and that make their customers happy. =)

We're here to 'RattL' your business out of slow growth and the status quo.

Check out our Work to know what we do and how we could be of service to you.
Also check out the other Stuff we're into.

Humility, human-centered design thinking, strategy and human behaviour lie at the core of all our efforts.

Our work is built on foundations of Ethics, Accountability, Unbiased Views and Effectiveness.

Mr. Shrutin Shetty

Co-Founder & Director (Innovation)

Shrutin brings over 15 years of experience across industry sectors. From improving patron experience at a restaurant during school holidays, to working night shifts at HP's BPO, and being on the investment team at SIDBI's venture capital arm, and heading western India strategy, marketing & service for TTPL, an industrial robotics & ERP solutions company. In 2012, he started his strategy consulting practice that has served young companies worldwide, and that has evolved into RattL (Crystal Planet Labs), an innovation & design firm.

He is author of 'Design the Future'.
He is a visiting faculty at NIFT, Mumbai, and since 2014, has served on the panel of examiners for corporate innovation & improvement projects competing for the QualTech Prize.

Mr. Prasun Raj

Co-Founder & Director (Research)

Prasun is an Electronics & Communication Engineer, and an MBA in Marketing & Systems, an Expressive Arts Therapist, and a Counselling Psychologist in training.

He brings over 15 years of experience across technology and business, having been Lead Consultant (Market Research & Competitive Intelligence) at Honeywell, Program Manager at HP, and Solutions Innovation & Marketing Strategy Manager at Monotype Solutions India.

He founded Arcworth Strategy LLP, a market research & business planning firm.

Mr. Virendra Shukla

Mentor

Mr. Shukla is an HRM veteran with over 40 years of strategic experience with leading business groups like the Mahindra Group, RPG Group, The Mehta Group, & Aditya Birla Group’s - UltraTech Cement Ltd.

He has served on its group company's Board of Directors for over 7 years. He has multicultural experience; trained in Corporate Management and TQM in Japan with companies like Toyota, Diakin, Kubota, Fuji Die, among others.

He has served as a Business Excellence Examiner for the IMC RBNQA & Qimpro’s QualTech Prize for over two decades, and has been a Professor at leading Accredited Business Management Institutions across India. He brings over a decade of HR Consulting &Development experience.

Testimonials

Carousel imageCarousel imageCarousel imageCarousel imageCarousel image