Design Challenges

This section lists some internal innovation projects we work on. Projects that hopefully will benefit specific groups in India or the world. From time to time, we will share questions that puzzle us, or data we have found. You could collaborate with us or work independently on a solution.

Affordable Mask Design

Currently, we are trying to design an affordable mask that would protect against the Chinese virus, while being transparent to enable quality human interactions, and that are breathable enough to be worn for hours without discomfort.

Some of the prototypes worked on are here:
Affordable Mask Design

A women’s urination device

Still in early design stages, we hope to create an affordable, compact, clean and easy-to-handle urination device for women.

A multi-function table

In early prototyping stage, we hope to bring to you a table that can be used for three different applications.

Want to Collaborate?

Email us at


This is an idea for a social media platform we have been toying with for a while now. Still only in the early idea stage, it aims at promoting more 'human' interactions towards building stronger societal ties.

We'll keep you updated on developments, if any.

Want to know more about it?

Get in touch with us at

The Book: Design the Future

'Design the Future' simplifies human-centered design thinking for companies and interested individuals, enabling them to apply the mindset and tools to innovate or solve complex challenges at work or in their lives.

More about it here.

Speaking Engagements

From time to time, we enjoy sharing our learnings on different platforms we have been invited to. From small interactive sessions with students, to design thinking conclaves and entrepreneurship summits.

If you would like us to be a part of your program and share our learnings, please email us at

Given the pandemic and required precautions, it might be tough to commit to speaking engagements, but we will try.

Posts on Design & Strategy

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Or you can click on the following tags for category-specific posts:
design thinking

If you would like to schedule a casual chat to discuss innovation, behaviour, design thinking, or related topics, you can email us at

Some Resources

Download an image of Shrutin Shetty's 9-step version of the Design Thinking process here.

Download an 8-page PDF the 9-step version of the Design Thinking process here.

A while back, Mount Woods Studio started a wonderful initiative of sharing interactions with design practitioners and enthusiasts. Shrutin recently had the privilege of being in the virtual hot seat himself, sharing his two cents and some stories around design thinking, design and behaviour.

A short, 40ish minute Masterclass on Design Thinking at the CII Startup Gurukul, Odisha [2021].
50 participating startups, a few hundred other startups.
Design Thinking session: 00:30:00 - 01:21:00
Other sessions on that day: AI, Robotics, Fund Raising

A webinar where Shrutin Shetty discusses some invisible challenges on the road

Here's an interview from 2018 where Shrutin Shetty discusses
design thinking and his book,
Design the Future.